What is strategic communication?

A fancy name for propaganda.
10% (6 votes)
An element of marketing.
90% (55 votes)
Total votes: 61

Comments

In my opinion, strategic communication is the main tool of achieving the purpose. It must be clear , that in modern world all kinds of affairs are closely connected with marketing. So this is the point, why strategic communication is such important nowadays. This is the way to make your main goal clear and than to influence others. In other words, it gives you an opportunity to achieve others the same aim with you.However this aim must be attractive for people , who will try to achieve it with you. I mean, it is closely connected with human consumerism. Nobody will buy a product of a bad quality, no matter how good the advertisement was. So if we want to influence the audience , we should firstly see our target clearly, and than use the strategic communication for persuasion others in it.
Total votes: 13
Peer vote

In my opinion, strategic communication- it is to achieve the goals through influence on the public.Mainly influences by the following factors: psychological and social characteristics.One of the key moments of strategic communication,which determines its success, is active planning.That is, the use of a proactive approach serves as the basis for constructing a model of strategic goals.
Total votes: 11
Peer vote

To cut the long story short, strategic communication is about encouraging and influencing other people in order to score mutual goals. Moreover, it's also about team building and building relationship with other people. In the poll I have chosen variant #2, but I think both versions are right. Due to strategic communication you can advertise your product and at the same time push people to do what you want and make them achieve the aim you want.
Total votes: 12
Peer vote

We sometimes cannot even imagine how far strategic communication has grown its roots into our daily routine. Communication fills every possible second of our life, no matter is it friends' interaction or a business meeting. Anyhow, we are to use a strategy while talking to somebody, we should plan out what to say and how to deliver it so that we achieve the point we are aiming at. I completely agree with the statement that strategic communication is like marketing, as we have to depict out thougths and ideas exactly the way that will make the listener both attentive and interested in our words. The successful result of strategic communication is the visible influence and change in the mindset and behavior of the chosen audience. Such a group of people should be chosen wisely as well as provided with a distinct message from a credible speaker, announced on the trusted source. If presented briefly, clearly and brightly, the project will undoubtedly market itself. And this is all with the help of a well thought out strategy and great communicational skills.
Total votes: 16
Peer vote

That goes without saying, for me, strategic communication it is all about a fancy name for propaganda. To prove my opinion and to bring some evidences in this topic i can refer to the stages of strategic communication and its basic elements. According to modern, globalized world we need to refresh understanding of the essence of stratigic communication day by day. If to say about propaganda, it can be different and appear in various spheres of human life. That is why we must try to distinguish fake/truthful news and politic propaganda, which main clue is to unvisibly target and conquer the audience, from ordinary advertising materials. So, being brief, I am firmly convinced that everybody should know about the stages and basic elements of strategic communication in order to understandably, effectively provide your core idea and do not get caught in a trap.
Total votes: 12
Peer vote

Starting from Paul Watzlawick's statement proposing the idea that: "One Cannot not Communicate", we understand communication as an essential part of our existence, and its purpose may range from sharing a simple thought, until condition the interlocutor to act according to that thought. So, I think strategic communication aims at a correct representation of the audience. As Dan Sperber suggests in the theory of representation and meta-representation, when interacting, individuals will represent each other. So, in order to achieve the goal in the communication process, the strategy involves, in the first instance, a clear profile of the public and its needs, and how the public will respond to the message. Other important aspects include the place, the moment, the conditions, where the interaction takes place and what is specific to each speaker who interprets a different reality according to the historical circumstances or according to the cultural tradition of a community.
Total votes: 18
Peer vote

Strategic communication is the best way to make an image and convince people. I think the role of strategic communication has grown significantly with the spread and popularization of the Internet. After all, the Internet remembers everything, so the formation of the image became extremely important in the new era of technologies. It does not matter is it a chocolate bar or a politician that you want to promote, you still should follow some exact stages and rules. Firstly, you need to choose the target audience that you focus on. Next, your message has to be very understandable, so that audience follows your directions and acts the way you want them to act. Finally, strategic communication will help us to make those people stay with us and become our fans. So, I think strategic communication plays an important and key role in the midern life and influences it a lot
Total votes: 12
Peer vote

I have choose variant 1, which point out that strategic communication is an element of marketing. For me it means efforts to understand the audience, their needs and get people to action. Communication is strategic when it is completely appropriate with the organisation mission,values and when it is able to enhance competitiveness between their participants.To succeed in strategic communication, you must always hold to all the basic elements and follow the tips for success.
Total votes: 13
Peer vote

Good evening. In my opinion, when we talk about state influence on society or other processes - this is clearly propaganda. And when it comes to micro level (enterprise) - this is an element of marketing.
Total votes: 11
Peer vote

Strategic communications is hard, but it requires a broad time horizon, which many do not want to invest in. I believe we've all seen the consequences of not being strategic, and need to develop a better narrative and norms for investing in a strategic perspective. Many government organizations and companies continue to operate in a reactive posture. This is not good for so many reasons. We need to not only think proactively, but develop communications plans that are proactive. Getting in front of the messgae is critical! At the end of the that's one of the key benefits from being strategic. Strategic Communications is not just saying something and then do it, but to say and do the right things in a way that different audiences understand it in the way we wanted them to understand our saying and doing. Strategic Communication is more than only to communicate. It is communication with a clear aim, based on a deep analysis and measured by effective instruments
Total votes: 11
Peer vote